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| Dennison Media Group develops it's innovative imagery and successful branded advertising based on aggressive marketing research, in-depth strategizing and the stewardship of experienced and seasoned "hands-on" management professionals.
We meet the challenge of each project and maximize the results for our clients whom we value as partners. Our team of marketing specialists provides this marketing research and planning to support our design strategies, which in turn meet the specific project requirements and objectives.
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| Market Research Services |
Attitude & Usage |
- Concept Testing
- Project Feasibility Analysis
- Advertising Research
- Brand Equity / Imagery
- Positioning Strategies
- Product Packaging
- Segmentation & Tracking
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- Price Point Testing
- Customer Satisfaction Testing
- Specific Focus Groups & Analysis Research Including: MRI, Conquest/Cluster Plus Information Resources, SRDS, Website, Lifestyle, Arbitron, SQAD etc.
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Market Planning Services
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Pricing Structure & Strategies Packaging
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- Cost Effective Marketing Overviews
- Phasing & Demographic Development
- Economic Forecasting
- Creative & Demographic Strategizing
- Budget Analysis & Allocation
- Creative Advertising, Media & Promotions
- Co-Op & "Value Added" Campaigns
- Publicity & Public Relations
- Sponsorship Planning & Sales
- Market Research / Penetration Delivery
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- Primary & Secondary Audience Profiles
- Competitive & Seasonality Analysis
- Special / Promotional events
- Themed Entertainment & Destination Analysis (i.e. guest Length of Stay, Repeat Visitation, Per Cap Group Sales, Meeting Planning, Travel Trade Delivery, Conferencing etc.)
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| Dennison Media Group uses the guidelines established by our strategic planning team to give us the path---as we create a recognized presence and branding advantage in the fast-paced world of visual identity, thereby, producing advertising strategies with a proven track record and subsequently amplifying your profits. |
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